Friendswood Company Accused Of Posting Fake Car Dealership Reviews

An automotive consumer website is suing a reputation management firm in Friendswood. alleges that "Glowing" created thousands of fake accounts to post positive reviews of car dealerships.


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Like most websites that accept consumer reviews, has users agree to what are known as TOS, or Terms of Service.

“When you join our website, you agree to only post reviews about your own personal experiences, and you’re reporting experiences that actually happened.”

That’s Ken Levin. He’s the executive vice president and general counsel of

In a lawsuit filed this morning in Galveston, Levin claims that the reputation management firm Humankind in Friendswood created almost 2200 fake members to boost the reviews and ratings of two dozen car dealerships scattered around the country.

“So every time Humankind registered on our website and then attempted to post a review, they were violating that agreement.”

Justin Anderson is the owner of Humankind, the parent company of Glowing


“As far as we know, all of the reviews came from actual customers of these dealerships. And it definitely is a grey area with whether it violates Edmunds’ TOS. Obviously, their interpretation is that violates TOS. Our is that it does not.”

Edmunds is seeking an injunction to prevent Humankind from posting any further reviews on its site. It also wants monetary damages for the extra time and effort spent to flag and delete the suspicious reviews. Edmunds says it has alerted other review websites such as Yelp, Foursquare, and Google+ to Humankind’s activities.

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David Pitman

David Pitman


David was HPM’s local Morning Edition host from 2009 to 2020 -- when he was moved to the position of Technical Director of Houston Matters with Craig Cohen, and Town Square with Ernie Manouse. David has extensive public and commercial broadcast journalism and production experience dating back to 1993 –...

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