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Bauer Business Focus

Bauer Business Focus: Partha Krishnamurthy

Texas' presidential primary date is still up in the air, but commercials for the GOP candidates are already on local television. Partha Krishnamurthy teaches marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week's Bauer Business Focus to talk about political advertising in the 2012 presidential campaign.


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Partha Krishnamurthy is professor of marketing at the University of Houston’s Bauer College of Business.

Partha Krishnamurthy

More Bauer Business Focus and other Bauer Business Focus episodes featuring Partha Krishnamurthy.

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Andrew Schneider

Andrew Schneider

Politics and Government Reporter

Andrew Schneider is the senior reporter for politics and government at Houston Public Media, NPR's affiliate station in Houston, Texas. In this capacity, he heads the station's coverage of national, state, and local elections. He also reports on major policy issues before the Texas Legislature and county and city governments...

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