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Bauer Business Focus

Bauer Business Focus: Stephen Koch

CBS sold out all advertising for this Sunday’s Super Bowl less than a week before the game, with some 30-second spots topping $3 million apiece. Every year, Super Bowl advertising seems to take a life of its own. Before and after the game, the ads are water cooler talk. University of Houston Marketing Professor Steven Koch talks with Ed Mayberry on this morning’s “Bauer Business Focus.”



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