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Wednesday AM November 18th, 2009

The state of the art in the computer world reaches new heights every few years. For that reason, a marketer at Dell says small and medium-sized businesses should re-approach their printer needs every few years. Ed Mayberry reports.


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Dell printerBusinesses can easily overspend on their printing costs.  Many continue using older devices that have high toner costs.  Steven Mast with Dell says selecting the correct printer depends on the individual needs of a business.

“How many people are going to be connected to the thing, and how are they gonna be using it?  I mean, printing heavily on a daily basis, or is it going to be just a single printer that’s connected to someone’s, you know, PC at the desk or at home.  Because that drives the question of,  you know, how big and how robust a box do you want?  You know, we also advise them to look at whether they want to be printing, copying, scanning and faxing on the thing or whether they just need to be able to print, because that drives a, you know, a different class of product that they want to purchase.”

Mast says printer technology continues to improve.

“I think you’ll continue to see the two-sided printing—duplexing—being pervasive across the whole product line.  It’s got a great green story, helps you save money on paper.  Customers are finding that they can replace really expensive copiers with some good-quality multi-function devices, you know.  And that drives a lot of productivity into their offices, not only from allowing customers to do things like go paperless, by scanning a lot of documents that you used to, you know, have to copy and, you know, they can scan them into the network and then have that accessible to everybody.” 

Multiple machines require separate upkeep, but for some businesses it might make sense to have a hybrid machine that can handle printing, scanning and other tasks.  That eliminates the need for multiple vendors to service the equipment.

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