Friday AM August 22nd, 2008

image of The Creative Group's logoA new survey suggests that surfing the web on the job might not be such a bad thing. Ed Mayberry reports.

The poll of advertising and senior marketing executives by The Creative Group asked if it’s okay for employees to visit non-work-related Websites on the job.  Lesley Vandiver with The Creative Group’s Houston office says results indicate more than half of those surveyed approve of Web surfing.

“Actually, our survey results show that more than half — 57 per cent of our marketing and advertising executives — feel that it’s okay for employees to visit non-work-related Web sites during business hours.  We found that employers often realize that it’s more productive for their employees to use the web because they can make appointments, they can schedule, they can get things done, which allows less time out of the office versus in the office use.”  

Vandiver says those polled say it’s never okay to visit inappropriate sites or browse excessively.

“Yes, when we asked the maximum amount of time that should be permissible each day, the mean response was 32 minutes.  The line between personal and professional has grown more blurred in recent years.  Many people carry Blackberrys around the clock, for example, and when you switch between work and personal tasks when you’re at home, it may feel more acceptable to do so on the job, as well.”

Many companies have monitoring programs to prevent workers from misusing the Web on the job. 

Ed Mayberry, KUHF Houston Public Radio News.

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