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2005 Disasters Leave Salvation Army Donations Lagging

The Salvation Army is falling behind in donations this year and the organization is concerned the shortfall could stem from donor fatigue. The red Salvation Army kettles and bell ringers can be found in front of more than 100 Houston area retailers. Holiday contributions are brisk; but the organization is already ten percent behind in […]

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The Salvation Army is falling behind in donations this year and the organization is concerned the shortfall could stem from donor fatigue.

The red Salvation Army kettles and bell ringers can be found in front of more than 100 Houston area retailers. Holiday contributions are brisk; but the organization is already ten percent behind in seasonal donations from this time last year. Major John R. Jones is the Houston Metropolitan Commander and says the drop is in direct mail appeals.

Salvation Army policy dictates any donations designated for a specific need cannot be redirected elsewhere. So all the money given for Hurricanes Katrina and Rita has to be used for those recovery efforts. Jones says that money does not support the ongoing services of the organization.

Jones says if the trend of dwindling donations continues, a worst-case scenario could leave them between $180,000 and $210,000 short of their fundraising goals. Jones says there is naturally donor fatigue after a disaster and this year has been especially tough for relief organizations.

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Laurie Johnson-Ramirez

Laurie Johnson-Ramirez

News Director

Laurie Johnson-Ramirez leads news coverage for Houston Public Media across broadcast and digital platforms. Ramirez is a native Houstonian who started her career at Houston Public Media in 2002. Before becoming News Director, Ramirez held the position of Executive Producer for Daily News, leading daily and breaking news coverage, helping...

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