Economy

Beyoncé concerts were a boost for Houston tourism and hotel occupancy, organization says

The two shows resulted in a hotel occupancy log of 81.3 percent, with revenues hitting $2.5 million just over the weekend, according to Houston First Corporation.

Beyonce performed at NRG Stadium in Houston, Texas on September 23, 2023 for her hometown return during the Renaissance World Tour.
Julian Dakdouk
Beyonce performed at NRG Stadium in Houston, Texas on September 23, 2023 for her hometown return during the Renaissance World Tour.

Houston First Corporation, a Houston-area nonprofit organization is tipping its hat to a run of Beyoncé concerts and weekend-long conferences to a boost in Houston tourism and hotel occupancy over the summer.

Beyoncé made the stop in her hometown for two nights in September during her first solo tour in over six years, when the Bey-Hive swarmed to NRG Stadium to pack seats. A homecoming party was hosted by Houston First when bright lights and fireworks made way for the queen and her cohort of super fans.

Those crowds drew increased tourism and boosted the Houston hotel scene, according to Houston First Corporation.

Beyoncé’s two-night Renaissance World Tour stop in Houston bolstered performance, according to the corporation. Hotels in the Medical Center and NRG logged occupancy of 81.3% for her two-night run in Houston, with revenues hitting $2.5 million, an increase of 182 percent over the comparable weekend in 2022, according to the organization.

The average daily rate in the hotel market on her first-night run was $241, one of the highest rates this year, according to the organization.

In comparison, the metro hotel occupancy averaged about 61 percent in the first nine months of the year, up 7.8 percent compared with the same period a year ago.

52 percent of the visitors to the area for the two-night concert run in September visited from out of town, Axios reported, most coming from San Antonio, Dallas, Austin and Beaumont, according to data from Near.

The Medical Center and NRG areas saw occupancy climb 60.5 percent, up 7.7 percent from the first nine months of 2022, according to statistics from the organization.