Bauer Business Focus

Bauer Business Focus: Jackie Kacen

Posted on · If you go to the grocery store and don't have a list in hand of precisely what you want to buy, chances are you may wind up spending more than you intended. Jackie Kacen — Clinical Professor of Marketing at the Bauer College of Business — joins Andrew Schneider on this week's "Bauer Business Focus" to discuss her research on impulse buying.