(Above: Rice University management professor Scott Sonenshein is the author of “Stretch: Unlock the Power of Less — and Achieve More Than You Ever Imagined.” (Photo: Michael Hagerty, Houston Public Media)
Well, what if those tough times were better for you than the times when you had a surplus of resources?
Rice University management professor Scott Sonenshein makes that case in his new book, Stretch: Unlock the Power of Less – and Achieve More Than You Ever Imagined.
He tells Michael Hagerty about the benefits of “stretching,” the dangers of what he calls “chasing” and gives some examples of companies and organizations who’ve succeeded at this principle.