Texas-based Blue Bell and Dr Pepper team up for new ice cream flavor

Dr Pepper Float is Blue Bell vanilla ice cream swirled together with a Dr Pepper flavored sherbet.


Ever wondered what a Dr Pepper float would taste like with Blue Bell ice cream? Well, Blue Bell’s got you. The two Texas brands have joined together to create a new ice cream — Dr Pepper Float.

The new flavor arrives in stores Thursday.

Dr Pepper Float is vanilla ice cream swirled together with a Dr Pepper flavored sherbet.

"The best ice cream floats are made with Dr Pepper poured over a few scoops of Blue Bell," said Jimmy Lawhorn, Blue Bell Vice President of Sales and Marketing. "Why not put a spin on this popular treat and create our own version? The flavor of Dr Pepper and texture of the sherbet combine perfectly with the smooth vanilla ice cream. You may find yourself reaching for a soda glass instead of a bowl."

Dr Pepper Float will be available in the pint and half-gallon sizes through 2024.

"Our Texas heritage is so important to us at Dr Pepper, and we are excited to team up with fellow Texas-born brand, Blue Bell, to create this new delicious treat," shared John Alvarado, Senior Vice President of Dr Pepper Brand Marketing. "We can't wait to provide our fans with another refreshing way to enjoy Dr Pepper."

Blue Bell, based in Brenham, Texas, has remained an ice cream staple in the state despite a major blow in 2015 when it had a listeria outbreak that killed three people and made ten others ill.

The former president, Paul Kruse, was charged with wire fraud and conspiracy to cover up the sales of tainted ice cream. The case eventually ended in a mistrial. However, the company paid out over $17 million in penalties connected with the outbreak. The outbreak resulted in the ice cream being off the shelves for four months in Texas, and longer in other states.

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