Houston's second annual Theater Week is back and is offering a wider range of live shows than before. Based off of New York's Broadway Week, tickets are being offered in a two-for-one deal by over a dozen participating theaters, including Houston Grand Opera, the Alley, Main Street, and Jones Hall.
The Houston First Corporation and the Theater District Houston Association collaborated to organize this endeavor back in 2022 in an effort to bring people back to theaters after more than two years of online performances. With theaters such as Main Street and the Alley producing their shows over Zoom and ticket sales at an all-time low due to the pandemic, local theaters were keen to welcome people back into their foyers.
Houston Grand Opera's Jennifer Davenport says that Theater Week is a great opportunity for the community to come together and enjoy Houston's diverse art scene.
"I want Houstonians to understand what a vibrant and exciting and world class performing art scene we have here in Houston,” Davenport said. “And I think a lot of people know it, they just need to be reminded."
Following last year’s success, with over 17,000 total tickets sold, resulting in over $600,000 in ticket sales, organizers expect Theater Week to be just as successful this year, if not better.
"We’re hoping it becomes a tradition for families and friends. We’re hoping that it becomes as popular as Theater Week in New York or Chicago or any of the places in San Francisco where they’ve been doing it for a while,” Davenport said. “So for a second year we’re hoping to do definitely as well as last year, and we’re really open to beat it."
Regardless of ticket sales, however, both Houston Grand Opera and Houston First said that Theater Week is really about encouraging Houstonians to be engaged and participative in the city’s art scene.
“That’s what Theater Week is all about. It’s about reminding people to come down and support the performing arts and why not take advantage of a discount while doing that?”
Theater goers will be able to access the two for one discount at HoustonTheaterweek.com with the discount code HTXARTS.