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Lower gas prices and an improving job market have produced only a modest gain in consumer optimism, according to a recent Gallup poll. A majority of U.S. investors continue to use words like "in a recovery" or "sustained expansion" to describe the current economy
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Gasoline hitting $3 a gallon was a shock that greatly affected consumer confidence. Dr. Newport says gas price volatility and consumer uncertainty it creates could force many retailers to use aggressive price cutting to get their sales up this holiday season.