HFF cited financial difficulties in producing the parade.
Houston Mayor Annise Parker says the Thanksgiving Day parade has been an annual tradition since it was first sponsored by Foley's in 1949, and the parade will go on this year.
"And we believe that it will be a parade that, while it will be a little different than what we've experienced, will be one that will be enjoyable, one that Houstonians will want to come and visit."
Parker says people expect certain things in a parade — like big balloons, marching bands and, of course, the floats.
But HFF already sold its parade floats to the city of Hidalgo.
"There's some floats that people go and they look for. Those won't be there. And we're in a bit of a scramble to find some floats, but we have some ideas about what we can do to bring floats in. But the other elements of a traditional parade can all be in place and we think it's going to be a really festive event."
Parker says some options they're considering include borrowing floats from other cities, inviting art cars to appear in the parade and maybe holding a design-a-float competition.
Four sponsors contributed more than $400,000 to revive the parade. The sponsors are HEB, Central Houston Civic Improvement, Inc. and its individual members, and the Houston Arts Alliance.