In 2011 the state of Texas authorized seven-letter personalized license plates. They're only available during certain times of the year. Right now drivers can buy those plates through July 31.
But coming up next month, the company that handles personalized license plates is holding an online auction. It's for the plate that reads "12th Man."
That's the numbers one-two, t-h-m-a-n. Kim Miller Drummond is with myplates.com.
"At the very beginning we recognized that some of those seven-letter combinations would be special and shouldn't be sold at the regular market price."
The 12th Man tradition at Texas A&M stands for school spirit and service. The winner of the special Aggie plate can keep it for ten years. They get the first right of renewal, and they can transfer the plate to another vehicle or person.
Drummond says about 150 people have signed up to bid so far.
"The license plate proceeds for 12th Man will go only to the Texas General Revenue Fund and Texas A&M University. The share that myplates.com typically takes from a sale, we are donating to Texas A&M University."
So how much are Texans willing to spend for a personalized license plate?
The record was set earlier this year for the seven-letter plate that reads "Houston." It went for $25,000.