Hundreds of people walk the floor of the George R. Brown Convention center. They are buyers or sellers of Microsoft software, but when it comes to their phones, many of them have Apple, like this man from England.
"It is, I'm afraid, yes...sorry. I'm not going to get snipered, am i?"
Whether it's the new iPad or iPhone, we're always hearing about people waiting in line or camping out to buy the latest Apple product. You don't hear that about Microsoft products. William White works with Microsoft, but his phone is made by Apple.
"They have some pretty nice devices. Pretty slick devices, they have a lot of mindshare, the devices work well, they look really good. They're easy to use, they're battery efficient. So there's a lot of things that people like about them."
Debbie Maahavier says it's not about looks, it's about what the product can do for you.
"I think its user defined. It depends upon what you're more into and what functionality you like out of something that you prefer one or the other. I don't think brand has anything to do with it; I think it's about capability."
These software developers may use an iPad or Mac for personal use, but when it's time to get down to business, they say there's simply no beating Microsoft.
This is Goop Van Voorthuisan, who works for a mobile solutions company based in the Netherlands.
"When you're talking about field sales people and people in stores etc., they like Apple of course, very much. But when you're talking about warehouse, they want to see devises simply running Windows Mobile to make their job."
Salesman Bill Cornfield says his daughter has an iPhone but agrees when it comes to business, Microsoft is king.
"A bank can't run their software on Apple. I mean, you can have a front end, but what's going to process your checks at night. You know it's just not going to do it."
Some of the conventioneers are looking for bigger things out of Microsoft when the new Windows Mobile 8 comes out. It's expected to have many of the same bells and whistles as the iPhone. Just don't expect to see people camping out over night to get one. Then again, you never know.