In the world of college athletics, specifically football, the better the matchup on any given Saturday, the more fans will want to attend the game. A game between two big name schools is also a better TV draw which means more money.
So it’s a no brainer that the University of Houston would benefit by playing Texas, Oklahoma and Texas Tech each year, instead of teams like Tulsa, UTEP or Tulane. The University isn’t talking about the issue, but State Representative Garnett Coleman definitely is.
"Now that the University of Houston has gone into Tier One status, this is just another improvement that would bring more and more students to the University of Houston, but also attract more research dollars."
Coleman has three reasons he believes UH is a natural fit for the Big 12:
"Number one, it's talent; Number two, academics; and number three, media market."
The jump to a bigger and better conference would give UH a chance to play in a prestigious bowl game. But it also means playing much better teams, which could also make thing worse.
Robby Davis is a UH graduate, but he believes the Cougars in the Big 12 would be a small fish in a big pond.
"UH is always wanting to make itself better. Yes, going into the Big 12 would make itself a lot better and it would be a very competitive league, but I don’t know if they want to be second fiddle to Texas."
Complicating matters even more, there’s now talk of three more teams leaving the Big 12 which would almost certainly spell the end of that conference. One Cougar alumnus told me he thinks UH should wait and see how things play out. A year or two from now, the Big 12 may not even exist.