Jackie Kacen—Clinical Professor of Marketing at the Bauer College of Business—talking about impulse buying. For more, visit the archived segments of the "Bauer Business Focus."
If you go to the grocery store and don't have a list in hand of precisely what you want to buy, chances are you may wind up spending more than you intended. Jackie Kacen — Clinical Professor of Marketing at the Bauer College of Business — joins Andrew Schneider on this week's "Bauer Business Focus" to discuss her research on impulse buying.
By: Andrew Schneider, February 04th, 2011 09:47 AM