"We encourage you to go to madd-dot-org, and download the most important gift you may ever give, and that is a designated driver coupon."
Laura Dean Mooney is MADD's national president. She says it will take a community commitment to stop drunk driving, a big order here because Harris County has more drunk driving fatalities per capita than any other county in the nation.
Assistant Houston Police Chief Brian Lumpkin says the first defense against drunk driving is you taking the wheel away from a potential drunk driver.
"Loved ones, it's difficult, it takes courage, we all have folks in our family that we at some point have to take it away from them. We can't just plead with them anymore and roll out there and hope and pray no one gets hurt."
For those who do drink and drive and get stopped by police, refusing a breathalyzer test is off the table on a regular basis in Harris County. This is Assistant District Attorney Catherine Evans.
"The No Refusal Program, because of a three year TXDOT grant is currently operating every single week-end night throughout the year."
Law officers and prosecutors from Harris and Montgomery counties gathered with MADD at Discovery Green today to kick off the campaign. All stressed they will not go lightly on those driving under the influence.