The idea is that plastics, glass and aluminum can all be tossed into one recycling bin. The sorting is done at the recycling center—through automation and by hand, as Greenstar's Matt Delnick explains.
"Yeah, it's two-fold: it's manpower. We — any recycling facility — will never eliminate the fact that you have to folks on the line and then the site running it. But what it does is optically sorts a lot of the material as it runs through our system. The optical sorting in addition to the many different sets of hands on the line. So those two things in combination, that we separate the material."
Greenstar is now an official partner of the Houston Dynamo. They'll have their name on Dynamo jerseys, and will figure prominently in making the team's new stadium, set to open in 2012, one of the most environmentally friendly and sustainable venues in the country.
"We were very excited to put together a world-class zero-waste initiative at their stadium. We're actively involved with discussing with them already how we would do that. We're sharing best practices from our sister companies in Ireland and the UK—well beyond than just the recycling program we would put in play there, but the other things that we can do to make it a very, very, very green venue."
Greenstar launched in 2007 and handles two million tons of recyclables per year with 14 processing facilities. The Houston-based firm has helped increase recycling rates in Dallas by 300 percent, in San Antonio by 200 percent and 75 percent in Austin.
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