The investment habits vary, according to Sharebuilder.com.Î¾ Younger investors, age 21 to 39, are more bullish and aggressive than older investors, age 40 to 65.Î¾ And investors have a high expectation of returns, according to the Sharebuilder Securities President Dan Greenshields.
"Well, that's one that was a little disturbing, and I think people's expectations are a little unrealistic.Î¾ They expect 20 to 30 percent.Î¾ Younger investors were ten to 20 percent and the fact is the only number that's even remotely close to that is the lower end of that range.Î¾ Unfortunately, on the negatives of American society is we have this kind of 'be number one' culture—everybody wants to be number one.Î¾ And the fact is, in investing, even the super professionals, it's difficult year-end and year-out to be number one.Î¾ It's OK to be average—especially if you're an individual controlling your own affairs.Î¾ Diversify your investments, and also diversify your financial firms."Î¾Î¾
There are other things the Sharebuilder survey uncovered.
"Financial advisors or large financial firms, there's a large distrust.Î¾ And actually, 49 percent—almost half the people surveyed—said they're going to erduce or eliminate their reliance on financial experts or professionals as part of their investment strategy.Î¾ I mean, to me, that was one of the biggest numbers in the survey.Î¾ The Internet has certainly, you know, companies like our own that are—you know, we've been around for just over ten years—but allowing delivery of real-time information to individuals so they can keep track of their financial matters a lot closer than they used to."
Greenshields says investors are more positive this year—especially younger ones—despite recent large market losses.