The concept is the idea of founder Dr. Sheldon Zinberg, who is actually targeting older seniors.
"I'm happy to be 77 years of age.Î¾ I'm well into the senior population.Î¾ More specifically, the target is over the age of 60.Î¾ A lot of people won't come to a 'Nifty After 50' who are 51 years old because they want everyone to think they're 41 years old.Î¾ But I don't know anybody who's 61 years old who minds being thought of as 51 year old.Î¾ There aren't a lot of young people running around with bulging muscles and tank shirts or tight-fitting leotards."Î¾Î¾
The health and fitness regimen of "Nifty After 50" is designed to help clients improve physically, including mobility, flexibility and balance.Î¾ But mental exercises are designed to keep the mind and memory sharp.
"It's also been shown that you can decrease cognitive decline with mental exercise.Î¾ So we've added to this a brain gym—computer programs with exercises designed to improve memory and problem-solving skills.Î¾ What has recently been shown in studies—when mental exercise in the brain gym is conducted within 20 to 50 minutes after a physical workout, it is far more effective than when done in isolation."
The fitness center also offers physical therapy for all ages, yoga classes and a computer driving simulator to improve driving skills.