Over 50,000 free copies of Houston-based Health & Fitness Sports magazine are distributed to 500 health clubs, restaurants, medical facilities and grocery stores in the Houston area.Î¾ Owner and publisher Pat Monfrey says the Internet site gets 800,000 hits a month.
"I think it's sad for the newspaper industry because because I really like to hold something in my hand when I'm reading it and absorbing it.Î¾ But we have a whole world out there who doesn't know about that, now, these youngsters who are coming up had rather do something on the Internet.Î¾ But I think the magazine industry—and again, we're just very, very fortunate that health, fitness, sports and beauty was a hot topic when the magazine started, but it gets hotter every month.Î¾ And that's what we write about!"
Monfrey says Health & Fitness Sports magazine is advertiser-driven, since it doesn't sell subscriptions.Î¾
"Our income comes from out clients and our advertisers.Î¾ So you just have so many people who are struggling to stay in business and everyone doesn't feel that advertising is a high priority.Î¾ Of course, I feel that it's the number one priority.Î¾ There's this old saying in the industry 'running a business without advertising—you know what you're doing, but no one else does.'Î¾ So the people who are really staying on top in their industries are the people who are continuing to advertise."
Monfrey bought the publication 17 years ago.Î¾ One of Monfrey's staffers, Del Marcum, recently celebrated her 87th birthday.Î¾