"The expectation is there will be a big boost in online buying compared to last year. And so that will make the long weekend if you will, a greater success than its counterpart last year."
Professor Gelb says Houston business should fare just fine. Considering we haven't been hit as hard as other cities across the country.
"It's a combination of what do you really have to spend and what we call consumer confidence. How worried are you about losing your job, someone else in your family losing their job? And here you are less likely to be worried, not certainly that no one is worried, but less likely than for the country as a whole."
Gelb says not only are more people buying items off the internet. They're also buying more gift cards.
"More cards, interestingly. The number of dollars loaded into them is down a bit."
And that means if you got a 50 dollar gift card from a friend or relative last year, don't be surprised if this year it only twenty or ten.