Funding is a major issue facing school districts.Î¾ Humble ISD actually began its bus advertising program last year, but there were disruptions with Hurricane Ike.Î¾ Even so, the district was able to make enough extra money to warrant a continuation.Î¾ Shawn Bertani is with the Astros.
"It's not on the windows of the buses and it's not on the flat panel.Î¾ It's actually on the back of the bus above the windows as it starts to curve towards the rood.Î¾ It's placed right there.Î¾ So it's featuring Lance Berkman on the left side in an action shot, and then the copy says 'for tickets' and then big and bold on the right side 'Astros dot com.'Î¾ With the advertising on a moving vehicle, you want to be direct and short, because there's not necessarily a lot of time to be reading an ad."Î¾
Humble Superintendent Dr. Guy Sconzo says the district sold the bus advertising to help prevent a reduction in staff or academic and extracurricular activities.
"Well, you know, we ended our first year of bus advertising experience this last school year, and we realized almost a quarter-million dollars more in revenue.Î¾ Advertising in general is not new--you'll see lost of advertisements, and have for many, many years, in athletic stadiums.Î¾ All of the funds that we realize from school bus advertising goes directly into our operating budget fund."Î¾
Humble ISD is facing a budget deficit of more than $17 million.Î¾ Ed Mayberry, KUHF Houston Public Radio News.