First came firms placing information on a Web page, and sending and receiving e-mails.Î¾ Now, companies should consider embracing Facebook, LinkedIn, text messaging, Wiki company manuals that employees help write, and other new concepts.Î¾ Steve Prentiss, CEO of Canadian corporate education firm Bristall-Morgan, calls this awareness of new technology "Web 2.0."
"Facebook seems like a toy to a lot of companies.Î¾ But what I say is that this is your opportunity to discover the other 90 per cent of your employees' potential.Î¾ Things like blogs are often thought of as just toys for students and kids.Î¾ But you know, if you're trying to attract bright, motivated employees to your company, a lot of them aren't going to read memos in the traditional way that older employees would.Î¾ A blog is a fantastic way of connecting with potential employees and existing employees, business opportunities, leads new jobs — it's a fantastic opportunity."
Prentiss says new technologies can help employees of all ages to multitask and stay connected.
"We're living in a unique time when there are four distinct generations in any given work place.Î¾ And it doesn't mean that the older generation's rejected this technology.Î¾ I have many people in their sixties and older who use this very regularly.Î¾ So things such as traditional meetings, traditional nine-to-five work hours — these things are changing as people are expecting flexible time, the opportunity of working outside the workplace, around the 24-hour clock, globally with global clients.Î¾ Proactive companies who see this grasp this in these early days.Î¾ This is the future, certainly."Î¾Î¾
Prentiss says employees learn 75 per cent of their knowledge from practical experience and from connecting with other employees.Î¾
Ed Mayberry, KUHF Houston Public Radio News.