Houston Matters

Houmoji — Houston-Themed Emojis Inspire LOLs and OMGs

Smartphone users are no doubt familiar with emojis – those little smiley faces or other images you can text to your friends. Well, a Houston marketing and design firm called Primer Grey has started creating Houston-themed emojis – dubbed Houmoji – to represent people, places and experiences in the Bayou City. To learn more about […]

Houmoji -- Houston-themed emoji -- designed by Hannah McClure of the marketing and design firm Primer Grey. (Images Courtesy: Primer Grey)Smartphone users are no doubt familiar with emojis – those little smiley faces or other images you can text to your friends. Well, a Houston marketing and design firm called Primer Grey has started creating Houston-themed emojis – dubbed Houmoji – to represent people, places and experiences in the Bayou City.

Hannah McClure and Chris Valdez, of the marketing and design firm Primer Grey, have created Houston-themed emojis -- called Houmoji. (Photo: Michael Hagerty, Houston Public Media)To learn more about the project, Michael Hagerty talked with the company’s Hannah McClure and Chris Valdez.

McClure is an illustrator who’s new to Houston from Louisiana. She says she was sketching landmarks around town as she learned her new city. But the idea really took off when she sketched an image of Houston’s most famous native — Beyoncé.

This segment originally aired July 21, 2016.

(Above: Houmoji — Houston-themed emoji — designed by Hannah McClure of the marketing and design firm Primer Grey. Images Courtesy: Primer Grey. At Right: Hannah McClure and Chris Valdez of Primer Grey. Photo: Michael Hagerty, Houston Public Media)

MORE:
Suggest Your Own Houmoji
Houmoji: When a Placeless Smiley Won’t Do (Houston Chronicle, June 30, 2016)

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