Getting fit regularly makes the list of the most common New Year’s resolutions. That makes the weeks after New Year’s Day every bit as critical to the fitness industry as the weeks leading up to Christmas are for retail.
John Denson owns and operates six Koko FitClub locations around the Houston area.
“You’re probably going to see about 20% of membership growth, really, probably, in January — which is obviously a significant portion, 20% compared to one-twelfth of the year, for sure.”
But few people are able to stick to their resolutions throughout the New Year. Denson says he expects membership to continue growing through February and possibly into early March. But after that, he says, it’s likely to trail off until the fall.