Texas Businesses See Below-Average Gains From Online Advertising

Google is reporting an uptick in revenues for Texas businesses and nonprofits, due to increased awareness of their Internet presence.

The annual Google Economic Impact Report estimates that, in 2012, clicks through the company’s search engine and online advertising generated $94 billion in economic activity for nearly 2 million companies nationwide.

Niki Fenwick is a spokesperson for Google.

“For Texas specifically, we found that we generated about $5.1 billion of economic activity, which is up about 15% from the year before.”

That’s a slightly smaller increase in revenue than the national average. Fenwick attributes this to Texas businesses having a comparatively low presence online. She says roughly half of Texas businesses are not online, compared to 40% for all U.S. businesses.


Andrew Schneider

Andrew Schneider

Politics and Government Reporter

Andrew heads Houston Public Media’s coverage of national, state, and local elections. He also reports on major policy issues before the Texas delegations in the U.S. House and Senate, as well as the Texas governorship, the state legislature, and county and city governments. Before taking up his current post, Andrew...

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