Bauer Business Focus

Bauer Business Focus: Steve Koch

The day after Thanksgiving is traditionally the biggest day of the year for retailers. But this year, many retailers kicked off their Black Friday sales on Thursday night. Steve Koch teaches marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week's Bauer Business Focus.







Steve Koch is an executive professor of marketing at the University of Houston’s Bauer College of Business.

Andrew Schneider and Steve Koch


Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined News 88.7 in January 2011. Since arriving in Houston, he has reported on the many changes wrought on the region’s economy by the revolution in domestic oil and gas production. His non-energy reporting runs the gamut from white-collar crime to cattle ranching. His work has aired on...

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