Bauer Business Focus

Bauer Business Focus: Partha Krishnamurthy

Government investigators recently issued a report, stating that onboard electronics played no role in the runaway acceleration of several Toyota cars and SUVs. That still left other potential problems, such as gas pedals getting tangled in floor mats. Last week, the company recalled another 2 million vehicles, pushing the total number of recalls to 10 million. Partha Krishnamurthy of the Bauer College of Business joins Andrew Schneider on this week’s “Bauer Business Focus” to talk about how publicity over the recalls has affected the company and its brand.

Partha Krishnamurthy, associate professor of marketing at the Bauer College of Business, talking about how Toyota safety concerns and recalls have affected the company’s brand.

KUHF Partha Krishnamurthy

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Andrew Schneider

Andrew Schneider

Politics and Government Reporter

Andrew heads Houston Public Media’s coverage of national, state, and local elections. He also reports on major policy issues before the Texas delegations in the U.S. House and Senate, as well as the Texas governorship, the state legislature, and county and city governments. Before taking up his current post, Andrew...

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