If you go to the grocery store and don’t have a list in hand of precisely what you want to buy, chances are you may wind up spending more than you intended. Jackie Kacen — Clinical Professor of Marketing at the Bauer College of Business — joins Andrew Schneider on this week’s “Bauer Business Focus” to discuss her research on impulse buying.
Jackie Kacen—Clinical Professor of Marketing at the Bauer College of Business—talking about impulse buying. For more, visit the archived segments of the “Bauer Business Focus.”
Andrew Schneider joined News 88.7 in January 2011. Since arriving in Houston, he has reported on the many changes wrought on the region’s economy by the revolution in domestic oil and gas production. His non-energy reporting runs the gamut from white-collar crime to cattle ranching. His work has aired on...