Thursday AM August 18th, 2010

A survey reveals that time-shifting technologies are helping viewers keep up with their favorite television shows. Ed Mayberry reports.

Comcast released a survey exploring fall viewer trends.  And Diana Kerekes with Comcast says technology is shifting viewership.

“We did a survey to really see ‘are people excited about fall TV?’  What do they want to watch? And more importantly, how they’re going to watch.  And three-quarters of the customers in Houston are going to be using time-shifting technologies like on-demand, digital video recorders and the Internet.  More than half plan to use DVRs, 13 percent plan to watch on-demand and online.”

Kerekes says high-definition programming is becoming more available.

“There’s more and more HD choices available if you’re on ‘on-demand.’  And again, you can program your DVR, so you know, these technologies are getting easier and easier to use.  There’s more and more programming on them.  And it really allows the customers in Houston to figure out what they want to watch, when they want to watch it and how they want to watch.” 

Six out of ten Americans now own a DVR.  The survey shows that time-shifting TV programs has more than doubled in the past year.  Over 40 percent of Americans now make plans to record their favorite shows and watch them later. 


Ed Mayberry

Ed Mayberry

News Anchor

Ed Mayberry has worked in radio since 1971, with much of his early career as a rock’n’roll disc jockey. He worked as part of a morning show team on album rock station KLBJ-FM, and later co-hosted a morning show at adult rock station KGSR, both in Austin. Ed also conducted...

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