The jump in U.S. visitors to Mexico reflects in part a rise in American consumer confidence. The U.S. Department of Commerce reports that during the first three months of the year, the number of U.S. travelers to all foreign destinations also rose 11% percent from a year earlier.
Rodolfo Lopez-Negrete is chief operating officer of the Mexico Tourism Board. He says the country has been strengthening its marketing efforts in the U.S., in part to counter U.S. news coverage that focuses on Mexican drug violence.
“What is very important is to communicate to the American public that, you know, Mexico is a very large country. There’s an incident in the northern region of Mexico, in the border with the United States, that is totally unconnected to what is happening in Cancún or Riviera Maya or Ixtapa or whatever.”
Most victims of drug-related violence in Mexico have been members of the country’s cartels, but the U.S. State Department warns attacks on U.S. citizens are on the rise.
State Department Travel Warning for Mexico: http://travel.state.gov/travel/cis_pa_tw/tw/tw_5665.html.